Mexican billionaire Ricardo Salinas Pliego said he now has 70% of his investable portfolio in Bitcoin, reinforcing a long-running conviction that the cryptocurrency can outperform other asset classes over time. Speaking in the context of Bitcoin’s recent volatility, Salinas also suggested the asset could eventually reach a price of $1 million—an outlook that places his allocation far beyond what most investors typically consider prudent for a single high-risk asset.
Key takeaways
- Portfolio shift: Salinas Pliego said he holds 70% of his investable portfolio in Bitcoin.
- Catalyst: His comments build on a long-term thesis that Bitcoin’s store-of-value characteristics will outlast fiat currencies.
- Price target: Salinas cited a potential $1 million Bitcoin scenario within the next decade if growth continues.
- Implication for investors: The remarks highlight how some investors view Bitcoin as a hedge against currency debasement, but the concentration risk is substantial.
What Salinas Pliego is betting on
Salinas Pliego is positioned firmly among long-term Bitcoin holders rather than short-term traders. In his view, Bitcoin should be treated as a distinct asset class—one that investors can allocate to alongside stocks, bonds and real estate—rather than as a fleeting market cycle play.
While many investors hold small Bitcoin allocations, the billionaire’s approach is notably concentrated. He has described himself as a “Bitcoin maximalist” and has previously urged people to consider leveraging their assets to invest in Bitcoin, a stance that goes well beyond conventional portfolio guidelines.
Why Bitcoin, according to Salinas
Salinas Pliego’s argument centers on purchasing-power erosion in fiat currency. He pointed to the U.S. dollar as an example of how currencies can weaken over time: he cited that $1 buys only about 15% of what it did in 1976, implying that continued inflation and monetary expansion would further reduce the dollar’s value.
The billionaire also tied that thesis to the U.S. debt outlook, noting that the country’s debt level has grown to exceed the size of the entire economy. He argued that a common pathway—printing more money to manage debt—would likely accelerate dollar depreciation, leaving Bitcoin as an alternative with a fixed supply narrative.
Can Bitcoin reach $1 million?
Salinas Pliego said Bitcoin could reach $1 million, without providing a specific date, but with the possibility that it could occur within the next decade if the asset continues exponential-style growth. His view aligns with prominent Bitcoin bulls who have previously set similar long-range targets.
According to the article, the $1 million price targets have also been discussed by figures including Michael Saylor of Strategy, Cathie Wood of Ark Invest, and Brian Armstrong of Coinbase, who each have their own frameworks for why Bitcoin could scale to that level over time.
The core dispute for investors is not whether Bitcoin has produced large gains historically, but whether the adoption and liquidity growth needed to sustain a path to $1 million will persist amid changing macro conditions, regulatory developments and market sentiment. Salinas’s outlook remains conditional—he did not present a guarantee that the move will happen on the timetable implied.
Context investors may watch next
Salinas’s comments arrive as investors continue to debate Bitcoin’s role in diversified portfolios, particularly in an environment where interest-rate expectations and inflation trends can affect risk appetite. For market participants, the next signals to track include broader macro data that influences real yields, any shifts in regulatory posture toward cryptocurrency markets, and changes in institutional demand for Bitcoin-related exposure.
While the $1 million target may resonate with long-horizon bulls, the key practical takeaway for other investors is the concentration embedded in Salinas Pliego’s stance: dedicating 70% of investable assets to Bitcoin implies an acceptance of significant drawdown risk, even if the long-term thesis ultimately plays out.
